Forget Boxes! Why Individual Packaging Can Make the Difference
Picture this: On your day off, you’re walking through the shopping centre of your choice, looking for a new favourite item. You pass a large, well-lit, individually designed shop window. Your feeling guides you to a shop window that is particularly beautiful and tastefully designed. You briefly look at the clothes and the prices. You enter the shop and judge the clothes by how the material feels, whether it is the perfect colour for you and whether the thickness of the material meets your expectations. Now you try on a few pieces of your choice and then you have it: Your new favourite piece!
Online Shop vs Physical Store
The advantages of brick-and-mortar retail clearly lie in the holistic shopping experience: personal advice, customer-oriented services and above all, the opportunity to look at, touch and/or try on the merchandise in person. This intimate and emotional experience is missing in online shopping.
The main advantage of online shopping is the saved time. You can sit comfortably on the couch in the evening or on the weekend and browse. A wide range of goods, simple price and product comparisons are available without time pressure. Adding and removing products from the digital shopping cart takes only a click. So online retailers are facing growing competition: Both the number of online shops and the number of online shoppers are constantly increasing. And most recently, with the global pandemic, this customer behaviour has only increased.
Making Sure That Online Shopping Is also an Emotional Experience
You have to invest a lot of effort to get your customers to buy something in your online shop. Even more importantly, you want to entice your customers to come back and buy again. A high-quality product helps immensely. A key factor for customer loyalty is the moment when the delivery person brings the long-awaited package and your customer can unpack the ordered product. What is the first thing they will notice? Obviously the individual packaging! In online trade, this is the first real contact with your product. Make it a positive, emotional moment!
Unfortunately, packaging is still underestimated as a carrier of the brand message. Positive branding is enormously important, especially for small online stores. If they remember you positively, people will be happy to order from you again. In addition, individual packaging makes it relatively easy for a brand to stand out from the competition. Recognition is therefore crucial at the point of sale. A personalized adhesive tape with a printed logo already helps to bring the brand directly to the customer’s attention. In addition, a lovingly wrapped product covered in tissue paper helps create a pleasant feeling when unpacking.
Every Individual Packaging Tells a Story
Tell your story, without overwhelming detail but with authenticity and transparency. The goal of this storytelling is simple: Your customers should be able to identify with your product or company. Let them know why it’s the best product, how it’s produced and who created it. Forge a connection to the product using the customer journey through your online store to the point of purchase.
Custom packaging gives you the opportunity to continue telling your story. Any kind of reusable, exclusive packaging feels special and reminds your customers of the quality of your product. Especially in brand environments like fashion, beauty and luxury goods. The effort will definitely pay off because you’ll get the buyer’s full attention. In the best case, your customer will even pick up the packaging, continue to use it and thus advertise your brand for free.
Convey a Mission With Your Individual Packaging
Reiterate your mission, whether it is to fight local poverty or make people feel good about their skin. Your packaging is the right medium to state that mission loud and proud. Consumers have been moving away from big retail stores for some time and discovering smaller, individual niche brands as valuable alternatives. Thus, the lifestyle aspect of a product is gaining importance. Your packaging should match the feeling you convey in your online store and on your social media channels. Once a customer receives the package, it should be an affirmation that your brand is the perfect addition to their life.
We know the benefits of personalized packaging for your brand and how it contributes to a positive customer experience. That’s why our outbound team will gladly take care of the individual packaging of your goods exactly as you imagine it. Your package should reach your customers as if you had packed it yourself – or even better!
Feel free to contact us and we will be happy to consult you further.